Australian Real-estate Firm Championed B2B Marketing in Pardot with Efficient Data Management
The customer is a specialized property investment consulting firm offering wealth coaching, financing, and investment structuring services. Their customers grow their investments through executing proposed investment strategies. Customers have a wide range of property investment options, resulting in profitable returns, leading to a financially secure post-retirement life. In a nutshell, their clients require turn-key solutions for everything related to real estate investment planning and finance management.
Our customer utilizes Salesforce Pardot for their marketing automation. Pardot creates internal activities records for every transaction, resulting in the rapid growth of Salesforce data. In addition, other sources of data growth, such as emails, activities, tasks, events, accounts, cases, leads, etc. added to the data volume. The data grew exponentially and as a growing business, the data is predicted to grow at a faster rate in the future. Additional Salesforce storage space was not a smart financial option due to the huge Salesforce storage costs. They were looking for an archiving solution, which could archive the data and offer them a cost-effective solution without affecting system performance.
DataArchiva is the ONLY Native Data Archiving Solution for Salesforce using Big Objects that help Salesforce application users archive their historical data without losing data integrity.
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